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The CRM integration lets Siggnal push signals directly into your existing sales workflow. When a new signal is detected, Siggnal can create a lead, contact, or task in your CRM — so your team never needs to leave their familiar tools.
CRM integration is available on the Масштабирование plan (6 990 ₽/month). Upgrade your plan to enable this feature.

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How It Works

Siggnal uses a webhook-based push to deliver signals to your CRM. Each time a qualifying signal is detected, Siggnal sends a JSON payload to your CRM’s incoming webhook endpoint. Most modern CRMs support this natively, including Bitrix24, AmoCRM, HubSpot, Salesforce, and many others — check your CRM’s documentation for the exact steps to create an incoming webhook.

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Setup

1

Create an Incoming Webhook in Your CRM

In your CRM, navigate to the integrations or automation section and create a new incoming webhook endpoint. Copy the webhook URL it provides. Refer to your CRM’s documentation if you need guidance on this step.
2

Open CRM Integration Settings in Siggnal

In Siggnal, go to Settings → Integrations → CRM.
3

Paste Your Webhook URL

Paste the webhook URL you copied from your CRM into the Webhook URL field.
4

Select Projects

Choose which Siggnal projects should push signals to your CRM.
5

Filter by Priority

Select the signal priority levels to push — for example, High and Medium only — to avoid flooding your CRM with low-value entries.
6

Test the Connection

Click “Test connection”. Siggnal sends a sample payload to your endpoint so you can verify it arrives correctly.
7

Confirm and Save

Check your CRM to confirm the test lead or task was created, then click Save to activate the integration.

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Signal Payload Structure

Siggnal sends the following JSON payload to your CRM endpoint with each new signal: 
{
  "signal_id": "sig_abc123",
  "project_id": "proj_xyz",
  "company": {
    "name": "Romashka LLC",
    "inn": "7707083893",
    "industry": "Software"
  },
  "event": {
    "type": "job_posting",
    "description": "Opened 3 vacancies for Sales Manager",
    "detected_at": "2025-01-15T09:30:00Z"
  },
  "priority": "high",
  "relevance_explanation": "This company is growing its sales team, which typically signals a need for CRM tools.",
  "recommended_action": "Call the commercial director",
  "contacts": [
    {
      "name": "Ivan Petrov",
      "role": "Commercial Director",
      "email": "i.petrov@romashka.ru",
      "phone": "+7 (495) 123-4567"
    }
  ]
}
FieldTypeDescription
signal_idstringUnique identifier for the signal
project_idstringThe Siggnal project that generated the signal
companyobjectCompany name, tax ID (INN), and industry
eventobjectSignal type, description, and detection timestamp
prioritystringhigh, medium, or low
relevance_explanationstringWhy this signal is relevant to your project
recommended_actionstringSuggested first outreach step
contactsarrayDecision-maker contacts with name, role, email, and phone
Use your CRM’s workflow automation to auto-assign incoming signals to the right sales rep based on the company.industry field or a custom territory mapping. This eliminates manual lead routing entirely.

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Need Help With Your Specific CRM?

Siggnal support provides hands-on setup assistance for CRM integrations. If you run into issues configuring your webhook endpoint or mapping fields, contact the support team and they’ll walk you through it.