Signal
A signal is a detected company event that gives you a timely, relevant reason to reach out. Siggnal monitors 40+ data sources daily — job boards, procurement portals, technology registries, business registries, and more — and surfaces the events that match your Ideal Customer Profile. Good examples of signals:- A company posts five new job openings for sales managers → relevant for a CRM vendor
- A business publishes a tender for warehouse management software → relevant for a logistics tech vendor
- A company replaces its ERP system → relevant for implementation partners or competing vendors
- A new executive joins a target account → relevant for anyone selling to the C-suite
Project
A project is your primary working context inside Siggnal. It bundles together your ICP profile, your chosen signal types, your lead sources, and your notification settings — everything Siggnal needs to monitor leads and deliver relevant signals on your behalf. You can create multiple projects to separate different product lines, sales teams, or target markets. For example, you might have one project for enterprise outbound and another for SMB inbound follow-up. Plan limits:| Plan | Price | Signals/mo | Credits/mo | Projects | Integrations |
|---|---|---|---|---|---|
| Старт | 1,990 ₽ | 30 | 100 | 1 | Telegram |
| Рост | 3,990 ₽ | 100 | 500 | 3 | Telegram |
| Масштабирование | 6,990 ₽ | 300 | 1,500 | 10 | Telegram + CRM/Webhook |
ICP Profile (Ideal Customer Profile)
Your ICP is the description of the type of company that is most likely to need — and buy — your product. Siggnal builds your ICP automatically by analysing your website: it reads your product pages, extracts your value proposition, identifies the customer pain points you solve, and infers the company characteristics (industry, size, growth stage) that make a prospect a strong fit. Your ICP is the engine behind signal prioritisation. Siggnal uses it to rank incoming events — a signal from a company that closely matches your ICP receives a higher priority score than one from a more distant match. You can refine your ICP at any time from your account settings.Signal Types
Signal types are the categories of company change that Siggnal is configured to detect. You choose which types to enable per project, so you only receive signals that are relevant to your business. Built-in signal types:- Job postings — The company is hiring for roles that indicate a relevant business need (e.g., hiring a Head of Sales often precedes a CRM purchase).
- Tenders — The company has published a public procurement tender in a category you care about.
- Technology changes — The company has adopted, replaced, or removed a technology relevant to your offering.
Lead
A lead in Siggnal is a company that is actively being monitored. Leads can come from two sources:- Automatic discovery — Siggnal searches its database of 7M+ Russian companies and surfaces accounts that match your ICP and already have relevant events in progress.
- Manual upload — You provide your own target account list by pasting INN numbers, uploading a CSV file, or syncing from your CRM (Масштабирование plan only).
Signal Card
A signal card is the full-detail view of a detected signal. It contains everything you need to act immediately — no further research required before reaching out. A signal card includes:| Field | What it contains |
|---|---|
| Company name & profile | Who the company is and what they do |
| Event description | What happened, with source and date |
| Signal type | The category of event (job posting, tender, etc.) |
| Priority level | How closely this event matches your ICP |
| Contact details | Verified email address and phone number |
| Relevance explanation | Why this event is a buying signal for your business |
| Recommended message | A ready-to-personalise outreach script |
Credits
Credits are the currency used to unlock contact details — email addresses and phone numbers — within signal cards. Every plan includes a monthly credit allowance. Each time you reveal the contact information on a signal card, one credit is consumed. Monthly credit allowances by plan:| Plan | Credits/mo |
|---|---|
| Старт | 100 |
| Рост | 500 |
| Масштабирование | 1,500 |
INN (ИНН)
INN stands for Индивидуальный номер налогоплательщика — the Russian Tax Identification Number assigned to every registered business in Russia. In Siggnal, INN is the primary identifier used to look up and import specific companies into your lead list. You can add companies to a project by:- Pasting one or more INNs directly into the lead upload field
- Uploading a CSV file that includes an INN column
- Syncing from a CRM where INNs are stored as a company attribute (Масштабирование plan only)