Skip to main content
Lead discovery is Siggnal’s automated prospecting mode. Once your ICP profile is set, Siggnal continuously searches its database of 7M+ companies for businesses that match your ideal customer criteria AND have recently experienced a relevant event. There’s no manual list-building required — Siggnal surfaces the right companies at the right moment, ready for outreach.

​
How Lead Discovery Works

Siggnal’s discovery engine runs on a daily cycle and applies a two-stage filter before any lead reaches your feed:
  1. ICP match — The company’s industry, size, location, and profile are compared against your ICP. Companies that don’t fit are excluded entirely.
  2. Event match — Among ICP-matching companies, Siggnal checks whether a relevant event has recently occurred (e.g., new hiring in sales, a published tender, a technology change). Only companies with an active event are surfaced as signals.
This means every lead in your feed is both a good-fit company and a company that’s showing active buying signals right now — not just a cold prospect that happened to match a filter.

​
Filtering and Refining Your Results

Once signals appear in your feed, you can narrow them down further using the built-in filters:
FilterWhat It Does
Signal TypeShow only specific event categories — job postings, tenders, technology changes, or custom signals
PriorityFocus on High, Medium, or Low priority signals based on Siggnal’s ICP relevance score
StatusFilter by pipeline stage to see only what needs attention right now

​
Managing Your Signal Pipeline

Each signal in your feed can be assigned a status to keep your pipeline organized:
  • New — Recently discovered, not yet reviewed
  • In Progress — You’re actively working this lead
  • Done — Outreach completed
  • Ignored — Not relevant; removed from your active view
Your signals table shows: Status · Action · Signal Type · Company — giving you a fast-scan view of everything in your pipeline without needing to open individual cards.
Lead discovery runs daily. When new companies matching your ICP and signal criteria are found, you’ll receive a notification via Telegram (all plans) or your connected CRM (Масштабирование plan) so you can act while the event is still fresh.

​
Best Practices

Act within 24–48 hours. Company events — a new hire, a published tender, a technology switch — are time-sensitive signals. The earlier you reach out, the more likely the company is still in discovery mode and open to new vendors. Lead with the event in your message. Instead of a generic pitch, reference what Siggnal detected: “We saw you’re expanding your sales team…” or “Noticed you recently published a tender for…”. This immediately demonstrates relevance and separates you from cold outreach. Keep your pipeline clean. Mark signals as Done or Ignored as you work through them. A tidy feed means you’re not re-reviewing the same leads and you won’t miss genuinely new signals when they arrive.