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Signal types define which company events Siggnal watches for. You choose the types that indicate a buying opportunity for your specific product or service — so you only get alerted to events that are genuinely relevant to your sales motion. A CRM vendor cares about sales hiring; an IT outsourcer cares about technology stack changes; an HR agency cares about any hiring at all. Signal types let you tune Siggnal to your business rather than receiving a generic feed of noise.

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Built-In Signal Types

Job Postings

Detect when a company opens relevant vacancies. A company hiring sales managers likely needs CRM or sales tooling. A company hiring developers may be building something and need IT services, cloud infrastructure, or a tech partner. Add keywords to filter by role, department, or technology.

Tenders

Get alerted when a company publishes a procurement tender or RFP that matches your offering. Tenders are explicit buying intent — the company has already allocated budget and is actively seeking a vendor. Ideal for agencies, service providers, and B2G-adjacent businesses.

Technology Changes

Detect when a company adopts, drops, or starts evaluating specific technologies. Useful for software vendors, system integrators, and consultancies who can offer a better alternative or a complementary solution. Track competitors’ customers or companies using legacy tools your product replaces.

Custom Signals

Don’t see the right trigger in the built-in list? Request a custom signal type tailored to your business. The Siggnal team reviews and configures it for your account. Contact support to get started.

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How to Configure Signal Types

1

Open Signal Types settings

Navigate to your project Settings → Signal Types.
2

Toggle on the categories you want

Enable each event category that’s relevant to your business. You can enable multiple types simultaneously — your signal feed will include events from all active types.
3

Add keywords for Job Postings

If Job Postings is enabled, add the keywords Siggnal should match against vacancy titles and descriptions. Examples: "sales manager", "CRM", "marketing director", "DevOps engineer". Be specific — broader keywords generate more signals but lower average relevance.
4

Add categories for Tenders

If Tenders is enabled, specify the product or service categories you want to match. Siggnal uses these to filter the tender database to procurement events relevant to your offering.
5

Save your configuration

Click Save. Changes take effect immediately — new signals from this point forward will reflect your updated configuration. Existing signals in your feed are not affected.

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Examples by Business Type

Best signal types: Job PostingsTarget keywords: sales manager, account executive, CRM, head of sales, commercial directorWhen a company is actively hiring for sales roles, it’s building or scaling a commercial team — which almost always means they need better tooling, processes, and systems. This is the optimal moment to reach out before they’ve already made tool decisions.
Best signal types: Job Postings, Technology ChangesTarget keywords: marketing director, CMO, digital marketing, performance marketing, growth managerA company hiring senior marketing leadership or expanding their marketing team signals budget and a mandate for growth. Technology changes — dropping an ad platform, adopting analytics tools — indicate active evaluation cycles where an agency relationship could be proposed.
Best signal types: Job PostingsAny hiring activity is a direct demand signal for recruitment services. Configure broad keywords or leave the filter open to capture all vacancy activity from ICP-matching companies. Combine with ICP filtering to focus on industries or company sizes where your agency has the strongest track record.
Best signal types: Job Postings, Technology ChangesTarget keywords: developer, software engineer, DevOps, architect, QA, CTOCompanies posting large volumes of tech roles often struggle to hire fast enough — a direct opening for outsourcing or augmentation conversations. Technology changes (adopting cloud platforms, switching frameworks) also signal active development phases where external capacity is needed.
Best signal types: Tenders, Technology Changes, Custom SignalsTenders surface companies with explicit procurement budgets in your category. Technology changes identify companies using a competitor or a legacy tool your product replaces — the highest-intent audience possible. Custom signals can be configured to track specific business events (e.g., funding rounds, office openings, regulatory changes) that trigger need for your product.
Start with 2–3 focused signal types rather than enabling everything at once. A smaller, higher-quality signal feed is far easier to act on consistently than a high-volume, noisy one. You can always expand your configuration once you’ve established a working rhythm with your initial types.